Jaumatic Partners with Realtime Register: Helping Resellers Turn Data Into Revenue using Contextual AI
We’re excited to announce that Jaumatic has partnered with Realtime Register, one of the most established platforms for domain management and solutions for hosting providers, digital agencies and Managed Service Providers.
This partnership marks a meaningful step in our mission: making it easier for hosting resellers to grow their business without working harder.
Who is Realtime Register?
Realtime Register is a Netherlands-based wholesale domain registrar and solution distributor that in recent years has grown into something bigger. Today, they serve as a full-service distributor for hosting providers, digital agencies, managed service providers, and registrars across the globe, offering everything from domain management and SSL certificates to online presence, business continuity, security, and server & cloud management solutions, all from a single platform and with a single invoice.
Their model is straightforward: they do the heavy lifting of sourcing, integrating, and offering the best-in-class solutions so their resellers don’t have to. Instead of building everything themselves, which historically meant high upfront costs, constant maintenance, and unpredictable margins, resellers can pick what they need from RTR’s catalog and start generating revenue immediately.
Over the past two years, Realtime Register has significantly expanded its vendor portfolio, bringing in dozens of specialist providers across online presence, business continuity, security, and server & cloud management. The goal has been clear: give resellers a stronger product lineup so they can compete, differentiate, and retain their own customers more effectively.
A great portfolio deserves the right activation
This is where the opportunity, and the challenge, for resellers becomes clear.
Even when the reseller has access to the best solutions via Realtime Registers portfolio, successfully selling those solutions to the right customers, consistently, at scale, is another problem entirely. Many resellers operate lean, highly customer focused businesses without large dedicated sales or marketing teams. They manage dozens of customers manually, respond to support tickets, and manage customer operations across multiple systems and workflows.
When a new product lands in their catalog, the default approach is often broad outreach campaigns, the same message sent to every customer, regardless of whether the product is relevant to them. Sometimes it works. More often, it gets ignored. And without enough context or targeting, outreach can become less effective over time.
This is not a challenge unique to the partners of RTR. It’s an industry-wide pattern. The solutions are there. The customer need is often real. What’s missing is the layer that connects the two — the intelligence to know which customer needs what, and when. That’s the gap Jaumatic is built to close.
What Jaumatic does and why this partnership makes sense
Realtime Register’s resellers already have access to a strong catalog of products. The opportunity lies in helping resellers match the right solutions to the right customers, at the right moment.
Most resellers lack the time, tools, and context to systematically identify which of their customers needs a specific product right now. So they default to mass campaigns: the same message, sent to everyone, regardless of fit. The result is that valuable solutions do not always reach the customers who would benefit from them most.
The first use case Jaumatic is building for Realtime’s partners focuses on cybersecurity. It’s a category where the need is real and growing across the SMB customer base that most resellers serve, but where activation has historically been weak. End customers don’t always know they have a gap. Resellers don’t always know which end customers to approach first. The opportunity exists; it just doesn’t have a mechanism to surface it. That mechanism is what Jaumatic provides.
For each reseller’s customer base, Jaumatic analyses available signals, domain portfolio, hosting configuration, web presence, technology stack, online exposure, and the absence of protection layers, and translates them into a prioritised list of commercial opportunities. Not a campaign brief. Not a segment. A specific customer, with a specific reason, at a specific moment.
The reseller receives a clear recommendation: this customer likely has a cybersecurity gap, here is the context, here is how to approach the conversation. What was previously one of many available solutions becomes a timely, relevant, and easy-to-communicate offer, grounded in something the customer can immediately recognise as applicable to their situation.
For Realtime Register, this is what makes the partnership meaningful beyond the commercial terms. Expanding a strong vendor portfolio is only part of the equation. The real value is in whether that portfolio generates revenue inside the reseller network. Jaumatic is the activation layer that closes that gap, turning vendor relationships into actual sales conversations, at scale, without adding operational burden to the resellers themselves.
Not just upsell, retention too
There is a second, equally important dimension to this work: keeping customers from leaving in the first place.
The same signals that surface an upsell opportunity can also surface a risk. A domain approaching expiry with no renewal activity. A site showing unusual traffic patterns. A customer whose usage has dropped off in a way that historically precedes cancellation. Jaumatic catches these signals before they become problems — and gives the reseller a reason to reach out proactively, as a partner, not reactively, as a vendor chasing a renewal.
This shift matters more than it might seem. When a reseller gets in touch because they noticed something relevant to the customer’s business — before the customer even raised it — the nature of that relationship changes. They stop being a commodity provider and start being a trusted advisor. That’s a very different kind of retention: not a discount or a win-back campaign, but a demonstration that someone is paying attention.
Why now
The hosting and domain industry is entering a period of rapid change. As Martijn Kamphuis, Director of Vendor Strategy at Realtime Register, has noted, hosting companies today face a crucial decision: specialize deeply, or add value through service, customer relationships, and a broader portfolio. The ones who simply compete on price are increasingly squeezed.
At the same time, AI is moving from experiment to infrastructure. The question for resellers is no longer whether to use intelligent tools, but which ones will actually work in their context, with their data, for their customers.
Jaumatic is built specifically for this industry. We understand how the hosting lifecycle works, what data resellers have access to, and what their customers actually need. That specificity is what makes the results meaningful.
This partnership with Realtime Register is the beginning of something we’ve been working toward: making revenue intelligence a standard part of how hosting resellers operate.
What’s next
We’ll be sharing more in the coming weeks about how the integration works and what resellers can expect. If you’re an Realtime Register reseller and want to explore how intelligent activation can support your growth, or if you’re in the hosting industry and this resonates, we’d love to hear from you.
Jaumatic is a revenue intelligence company building upsell agents for the hosting and domain industry. We help resellers grow their customer base revenue and reduce churn through contextual, data-driven activation of solutions.
