News

Nadya Frost Joins Jaumatic as Strategic GTM Advisor & Partner

May 25, 2026 · Jaume Freixa

AI agents are no longer a future bet; they’re reshaping how businesses operate, today. Yet in the hosting and domains ecosystem, most of the innovation has been generic and superficial. And an inflection point is coming. The companies that will win combine deep industry knowledge with flawless execution at speed and scale. 

That’s why we built Jaumatic: to be the first company building AI agents exclusively for this ecosystem. Jaumatic is focused on solving the growth, upsell, and retention challenges that vendors, registrars, and web hosters have been grappling with for years.

And it’s why we’re thrilled to announce that Nadya Frost is joining Jaumatic as Strategic GTM Advisor & Partner.

About Nadya Frost

Nadya brings over 15 years of executive experience in the SaaS and hosting ecosystem. She served as COO at one.com, one of Northern Europe’s largest online service providers, and as CMO at group.one, where she led commercial and acquisition strategies across a portfolio of brands serving millions of customers. Before that, she held senior commercial leadership roles at GoDaddy and Afternic, driving revenue and market expansion.

Today, as co-founder of ShareShift, she’s building the market intelligence layer that helps European hosting operators and registrars  identify and act on commercial opportunities within their portfolio. She also holds an Executive MBA in Governance & Sustainability from Copenhagen Business School, and brings direct board-level advisory experience.

In short: she’s seen this industry from every angle – vendor, registry, registrar, hoster – and understands exactly where software products succeed and where they stall out.

Strategy Meets Execution

With Nadya, Jaumatic’s proposition is sharper, more scalable and more ambitious. Because building great AI agents is only half the equation. The other half is making sure those agents are pointed at the right problems, informed by the right data, and embedded in a go-to-market motion that actually works for this channel.

That’s the gap Nadya fills. Her operational background and commercial expertise complement Jaumatic’s executional capabilities  creating holistic commercial playbooks for our clients. Our goal is to ensure that Jaumatic’s AI-powered agents always execute the marketing motions that are firmly grounded in market insights and aligned to each client’s growth strategy.Nadya’s ability to diagnose revenue leakage seamlessly combines with Jaumatic’s AI-powered remedial execution. This means vendors and service providers no longer have to choose between strategic clarity and operational scale; they get both.

Strategy informed by data. Execution powered by AI. One joined-up proposition.

Welcome aboard, Nadya.

Meet the full team

Jaumatic
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